There are two different funding methods for Crowdfunder projects...

All or Nothing

You only receive your pledges if you hit your target. This is best suited for projects that need to reach a set target to be able to carry out their aims. The average pledge size on 'all or nothing' projects is £50.

Flexible Funding

Keep all your pledges, whether your projects hits target or not. This is best suited for causes or charitable projects. The average pledge size on 'keep what you raise' projects is £10.

'All or nothing' projects generally raise more money, but you do have to hit your target. 'Flexible Funding' means you’ll keep all the money pledged by your supporters but you’ll also have to fulfil all the rewards no matter how much or little is pledged.