Getting your target right is important - we want every project to be a success so make sure your target is realistic. Think about the minimum you need to make your project happen, you can always increase your target once you hit your first goal and start overfunding.


A good rule of thumb is…the average pledge on Crowdfunder is £50. So, if you want to raise £1000 you’ll need 20 people to pledge. However, not everyone who see’s your page will pledge, so you may have to reach out to up to 500 people to get those 20 backers.